We have previously talked about the benefits of an employee gifting strategy. The same can be said for client gifts as they can play a vital role in your business networking success.
Crafting a client gifting strategy can be tricky – as you do not want to give something at the wrong time or give the client the wrong impression of your intentions. However, gifting something thoughtful and unique at the right time can be invaluable for fostering and maintaining a professional partnership.
Your friendly Gift Experts at Black Bow Gift Co. have listed 5 appropriate (and impactful!) occasions to consider when creating your personalized client gifting strategy.
The First Meeting
Use a gift as a tool to help make a positive first impression with new clients. Seize this opportunity to surprise them with a swag bag or branded gift box that showcases your company culture and values. Giving the gift at the first meeting can be a great way to break the ice.
Alternatively, you may choose to send them a branded gift after the meeting as a way of saying ‘thank you for your time’. For bonus points, try to customize the gift based the conversations you had (for example: do they drink coffee or tea? are they a dog lover?). This will show you were fully engaged in the conversation and help to increase your odds of having many more conversations with them.
When milestones are achieved, recognize and celebrate them with a gift! Depending on the nature of your business, this could be when your clients move into their new home, when you and a team successfully host an event together, when a major contract is officially closed, etc.
Be sure to include at least one keepsake item in the gift that can act as a reminder of the time, effort, and hard work that led to reaching the milestone.
When someone goes out of their way to do something nice for you, it is only right that you do the same for them. Small gestures such as a client referral, promotion on social media, or repeat business can have a big impact on your reputation (and bottom line!) therefore it is important to recognize those for their kind actions. A gift is a wonderful way to show your appreciation when a client does something thoughtful for you.
No surprise, this is the most popular time of the year to exchange gifts. There is just something special about the holiday season and being able to share the spirit together through gift giving.
The winter months can be gloomy and very busy or very slow for some. By surprising a client with a gift, it is sure to leave a spark of positivity in their day and show that your partnership goes beyond just the business aspect of it.
Sometimes the best gifts are the totally unexpected ones. Consider using a ‘surprise and delight’ gifting strategy with your clients. This is a great way reconnect with ones you haven’t spoken to in a while, to keep your name top of mind, or to simply just let them know you are thinking of them.
Interested in creating your own custom branded gift boxes? Please visit our Corporate Gifting page to learn more about our full support process. Alternatively, browse our predesigned Client Gift Collection, or you may choose to build your own by selecting the perfect combo of products in our Design a Gift section.